A New Era of Breathing
What is the first and last thing you do in this life?
Not by choice, not by effort.
By nature, you breathe.
We all breathe to live. We breathe to fuel every heartbeat, every thought, every cell. Our breath is our most fundamental biological function — the basis of it all.
And yet, breathing has become harder.
We are out of breath — polluted, rushed, shallow, loud, disconnected.
Our breath is trapped in "fight or flight".
What We Come to Learn
99% of the global population breathes unsafe air (1)
90% of people today breathe incorrectly (2)
99% of human potential remains untapped — through the breath
WellBreathing is on a mission to fill the missing piece in the puzzle, transforming the way the world breathes.
What We Breathe
The air we breathe today is not what it once was.
Alongside oxygen, it carries invisible threats such as pollutants, fine particles, smog, industrial toxins, and microplastics — levels which have long surpassed WHO-guided levels.
Air pollution has become the single largest environmental health risk worldwide, causing an estimated 8.1 million premature deaths every year — more than smoking, malnutrition, and unsafe water combined (3).
On top, we spend over 90% of our lives indoors, where air quality is often 2–5 times worse than outside (4) — as a result of poor ventilation, cleaning products, synthetic fragrances, mold, and more. Our bodies must now work harder than ever to extract energy from every breath.
How We Breathe
There are as many ways to breathe as there are to eat — and most of us pick the wrong ingredient.
Journalist and researcher James Nestor has spent years uncovering what we’ve forgotten: how to breathe. His findings are striking:
90% of people no longer breathe optimally
Nearly half of us are habitual mouth breathers
1 in 4 adults experiences sleep apnea — disrupted breathing during sleep
Millions live with shallow, chest-based breathing patterns
Up to 75% of inhaled air never reaches the cells that need it most (5).
The result? Fatigue, elevated heart rate, and poor circulation — even during rest. We are a society that overbreathes — and by doing so, undernourishes our own biology. Yet the good news is that breathing isn’t just automatic; it’s a tool for transformation.
The Missing Pillar in Health
The $6+ trillion global wellness industry is on a mission to optimize every aspect of our health and wellbeing. We are moving toward a healthier, more balanced, and more fulfilled life — making wellness more accessible, affordable, and tangible through science, technology, and curiosity.
Yet, one thing we completely overlook — the breath.
The truth is: we will never reach our full potential in sleep, movement, metabolism, strength, resilience, or mental clarity if we ignore the foundation that fuels them all.
Our body is not a collection of separate parts. It is one beautifully interconnected system — heart, lungs, brain, breath — all working in harmony. When one falls out of rhythm, the entire system follows.
Breath is the bridge that connects it all.
It’s time to return to the most essential act of life — to rediscover the art and science of breathing.
Transforming Your Breath
Do you want to turn panic into peace?
Exhaustion into energy?
Tension into clarity?
Your breath is here to support you.
Let’s not work against it — but with it.
Because ultimately, life is written into every breath.
This is the new era of breathing — the key to unlocking the human potential we have left untapped.
SOURCES
World Health Organization, 2024. Air Quality and Health
James Nestor, Breath: The New Science of a Lost Art
World Bank, 2023; State of Global Air, 2024
U.S. Environmental Protection Agency (EPA)
AirEnergy, 2024
By Marla Hansen, Founder of WellBreathing, with the mission to transform how the world breathes
